When I used the Facebook tools to calculate how much it would cost me to reach the same amount of people who have shared my images on Tumblr, the online calculator would not go that high … seems I would have to give Facebook at least £5.8 million just to get half-way. And at a rate of 1 “like” for every 10 views that might have to be bumped up to £58 million! For something that on Tumblr happens organically and free. For its part, Facebook calculated that it should show my most popular Tumblr post to just 105 of my 643 subscribed friends and asked for £25 to show it to the rest … And you wonder why I would like that FB at least pay all its taxes all the time in all the countries where it does its business?! Or why I would be at worst amused if Marissa Meyer (CEO of Tumblr owners, Yahoo) was to lean in and bump Sheryl Sandberg (Facebook COO and author) into the dessert trolley at the next onepercentofonepercenter fund-raiser …